Answer six questions. Get 10–12 emotionally resonant problem statements — ranked, labelled, and ready to drop straight into your copy, ads, and sales conversations.
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Question 01 — Required
What do you sell, and who do you sell it to?
Question 02 — Required
What's the #1 outcome your customers want most?
Question 03 — Required
What's currently stopping your customers from achieving those outcomes — in plain English?
Question 04
What have they tried that hasn't worked?
Question 05
What are they worried will happen if nothing changes?
Question 06 — optional but powerful
Describe their day-to-day context
Questions 1–3 required. More detail = sharper output.
Analysing your audience and generating problem statements…